COURSE DESCRIPTION

The International Baccalaureate Diploma Programme Business Management is .designed to develop an understanding of essential business theory and the ability to apply business principles, practices and skills. It encourages students to analyse the diverse range of business organisations and activities and the cultural and economic context in which businesses operate. The emphasis is placed on strategic decision-making and the business functions of marketing, production, human resource management and finance. Business Management is the study of both the way in which individuals and groups interact in an organisation and of the transformation of resources. It is, therefore, perfectly placed within the group 3 subject area (individuals and societies) of the B Diploma Programme hexagon.

CHAPTERS

UNIT 1: BUSINESS ORGANISATION AND ENVIRONMENT
1.1 Introduction to busine ss management
1.2 Types of organisations
1.3 Orga nisa tional objectives
1.4 Sta keholders
1.5 External environment
1.6 Growth and evolution
1.7 Organisational planning tools (HL only)

UNIT 2: HUMAN RESOURCE MANAGEMENT
2.1 Functions and evolution of human resource management
2.2 Organisational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organisational (corporate) culture (HL only)
2.6 Industrial/employee relations (HL only)

UNIT 3: FINANCE AND ACCOUNTS
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break even analysis
3.4 Final accounts (some HL only)
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal (some HL only)
3.9 Budgeting (HL only)

UNIT 4: MARKETING
4.1 The role of marketing
4.2 Marketing planning
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The four Ps - product, price, promotion and place
4.6 The extended marketing mix of seven Ps (HL only)
4.7 Intermational marketing (HL only)
4.8 E-commerce

UNIT 5: OPERATIONS MANAGEMENT
5.1 The role of oper ations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
UNIT 6: EXAMINATION SKILLS

6.1 Examination skills
Index
Acknowledgements